E-commerce refers to a shopping experience via a website or dedicated branded app. Alternatively, Social Commerce (or S-commerce) is the process of selling products through social media. In short, it allows customers to make their purchases from their social media environments…
Nowadays, online shoppers have high expectations for retailers' images and video content on an online product page. A lack of content means a deal-breaker for a consumer. According to eMarketer, roughly 33% of consumers will look to a brand’s website…
Earlier this month, I have joined the marketing team of Icecat. This is a completely new challenge for me since I have only worked as a marketer for brands so far. In the past, I worked for various brands in…