Nowadays, online shopping is almost impossible without returns. But reducing unnecessary returns means reducing the negative impact on the environment. Furthermore, this also significantly improves profitability. We have listed four effective tips to prevent returns that brands and retailers can…
Italian Consumer Cooperative COOP implements Icecat Product Stories to enhance the online visitor experience on its e-commerce platform. The Icecat product datasheets include a wide variety of content, ranging from basic specifications all the way to rich content. COOP implemented…
Downloadable product content, such as white papers and industry reports, takes a lot of time to prepare and produce. But, to make all this worth it, gathering insights is needed to optimize the ROI of such content. Answering the following questions…