Brand Rank H1-22: Reebok First in Category Fashion and Lifestyle

Today we will take a closer look at the category Fashion and Lifestyle. While in H1-21, Adidas was the number one brand in the category, Reebok reigned in this period, registering YoY growth of 80%. Groll took over third place from Under Armour with a gain of 119% in downloaded datasheets. The brand ONLY is new in the top 10 with 4,7 million datasheet downloads in H1-22! The other brands in the top 10 remain the same as in the previous period. But in a different order. Furthermore, these brands have grown YoY in double or triple digits. 

Other KPIs on Brand Rank Page

While statistics per vertical is something we keep only for overviews, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for XML API users by default. Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products. This ranges from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness. New is the addition of the Most Popular Products. For every brand, its most popular products in the Icecat catalog based on (tens of) thousands of requests are now visible.