Brand Rank H1-22: Bosch Leads in Category Building and Construction

The second vertical we will take a look at in the Icecat brand rank monitor overview for H1-22 is the category Building and Construction. This vertical includes subcategories like roofing, work tools and hardware, heating, and ventilation. The most downloaded brand in this vertical remains the same as in H2-21 – Bosch. Out of the top 10, Legrand had the biggest increase in comparison with the same period last year, namely 262%.

Overall year-on-year growth in the category Building and Construction is 71%, based on a total of over 223 million downloads in this timeframe. Below, the number of downloads in millions for the top 10 brands in this vertical, comparing H2-21 with H2-20.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also default available for Testseek XML API users.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.