The Icecat Toy Popularity Monitor 2020, which Icecat introduced last year, are based on the Icecat taxonomy as inspired by the NPD categories. In short, the NPD main categories are Action Figure & Accessories, Arts & Crafts, Building Sets, Dolls,…
Vavantas joins Icecat Free Brand Cloud Program. The Belgium toy retailer opened its first shop in 1972 and runs now two physical stores. It uses the Icecat product content for its online webshop. Vavantas asks its suppliers to register for Icecat Free…
What's the history of the Icecat Toy Data Model? In the summer of 2015, I start at Icecat. And join the Benelux team as responsible for the account bol.com. Bol.com uses Icecat's product information for many years. At the time…
