Long queues outside stores, sold-out collections, resale markups, viral TikTok videos, and social media “watch hunts”- Swatch watches have become a cultural phenomenon. What initially looked like another short-lived internet trend has turned into something larger. The recent hype around…
Artificial intelligence is moving deeper into the operational core of e-commerce. While much of the recent discussion around AI has focused on chatbots, recommendations, and agentic commerce, another transformation is accelerating behind the scenes: AI-driven logistics automation. A recent Euronews…
European small and medium-sized businesses are scaling internationally at an unprecedented pace. According to newly released figures, EU-based SMEs selling on Amazon generated more than €40 billion in sales in 2025, marking a new milestone for marketplace-driven commerce. Cross-border exports…
