For the past two years, the conversation around enterprise AI has focused on adoption. Companies encouraged employees to experiment with new tools, integrate AI into workflows, and find new ways to improve productivity. Now, a different discussion is emerging. A…
For many retailers, e-commerce is a way to sell products directly to consumers. Adidas is exploring a different idea: what if e-commerce itself became a product? At Salesforce Connections 2026, Adidas revealed a new E-commerce as a Service (EaaS) strategy…
Google's annual I/O conference has traditionally been a showcase for developer tools and software updates. This year, however, one message stood out across nearly every announcement: AI is no longer a feature sitting alongside digital experiences. It is becoming the…
