Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. Find here the final version of the study. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand…
In 2020, we introduced the Brand Rank Page and sketched the aspiration to develop it gradually into a Brand Dashboard during 2021, 2022 and further. We did a series of updates to show brand rank trends for around 30,000 brands…
To better understand how to further improve our brand rank and benchmark pages, we ask brand marketing professionals to participate in our short survey (5 questions, 3 minutes). We use the outcomes to improve our roadmap. We aim to further…
