Some product pages just sell a thing. Others sell a whole attitude. You land on a website for sparkling water, and suddenly it’s threatening you (with love). Or you're buying oat milk, and it’s cracking jokes mid-cart. Somehow, you're shopping,…
The Netherlands continues to lead the way in online shopping adoption across Europe. According to the most recent figures from Eurostat, the statistical office of the European Union, 86.7% of Dutch consumers made online purchases during the final quarter of…
I’ll admit it: I’ve bought products just because the packaging looked good on my shelf. Aesthetic? Clean? Maybe pastel with a serif font and a tiny embossed logo? Say less, I’m sold. And I’m not the only one. Today, packaging…
