Artura and Icecat Join Forces: Smarter Product Information for System Integrators

In a world where digital product information is key to efficiency and success, Artura and Icecat are taking a major step forward together. Integrating Icecat within the Artura platform simplifies product data management. Therefore, it makes the process faster, more efficient, and more consistent for system integrators, project managers, and system designers.

What is Artura?

Artura is an innovative and continuously evolving platform that solves a common challenge for system integrators, project managers, and system designers. Designing, engineering, and proposing technical systems—such as AV, IT, Security, and Lighting—can often be cumbersome. Additionally, teams work with various tools that do not always align, leading to inefficient workflows, time-consuming manual tasks, and a lack of oversight. Consequently, there is often no single source of truth where modifications and updates are tracked, increasing the risk of errors.

Artura addresses this by providing a collaborative web application that brings system design, engineering, and proposal generation together. The platform is designed for companies in the commercial, residential, and maritime sectors. Specifically, it provides a streamlined way to manage and present technical systems to clients and stakeholders.

What does the Icecat integration mean?

With the integration of Icecat within Artura, users gain direct access to an extensive database of standardized product information. Consequently, this includes images, marketing texts, specifications, and other key product details, all available directly within the Artura platform. This integration provides multiple benefits:

• Efficiency boost: No more manual data entry; product data is automatically synchronized.
• Consistent and up-to-date content: Always access the latest product information directly from Icecat.
• Enhanced presentation: Rich content and clear specifications improve project documentation and communication.
• Faster workflows: System integrators can quickly adapt and efficiently compile technical designs without additional editing steps.
• Integrated Open Icecat catalog: Users have access to the Open Icecat catalog by default, ensuring a broad range of product data.
• Full Icecat credentials for complete access: Users with Full Icecat credentials can unlock the full range of detailed product information and premium content.

Building the Future Together

The collaboration between Artura and Icecat highlights the importance of reliable, standardized, and easily accessible product information. Furthermore, through this powerful integration, we help system integrators, project managers, and system designers optimize their processes, reduce errors, and work more efficiently.

Want to discover how Artura and Icecat can help your business? Get in touch with us or visit Artura.io for more information.

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry