Topo Centras Successfully Uses Product Content to Enhance its eCommerce Environment

Topo Centras, part of Euronics, which is the largest Electrical Buying Group in Europe, uses Icecat product content successfully to enhance its product pages. It enjoys access to a wide range of product categories and advantages within the Icecat product catalog. Currently, Euronics has over 30 member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers.

As a Full Icecat user, Topo Centras benefits from all free Open Icecat benefits, including setup support by Icecat’s support team, access to reviews for better decision-making, no download limitation, and finally exclusive access to Icecat Brand Cloud.

Product content is key for Topo Centras, and enriching product pages with product content from Icecat helps improve the user experience. With Icecat Enhanced Product Stories, the conversion rate on product pages can be further improved. Recently, a case study by Icecat and Disney showcased that by using Enhanced Product Stories on product pages, the conversion rate can increase by 11%. At the moment, several Topo Centras members throughout Europe optimize their product pages with Icecat product content and Enhanced Product Stories.

Content Optimizes the Online Experience

For Topo Centras to have access to all content, it asks its vendors to register, enter, and enrich their product content via the Icecat Brand Cloud interface. Brand Cloud is a free solution for brands, and they have access as Topo Centras is a Full Icecat user.

There is also a premium service, Open Icecat, for unlimited or controlled content syndication to all their channel partners. They can start entering and enriching their product content, like product titles, descriptions, specs, images, 360-degree demos, feature logos, sustainability data, or videos.

Benefits for Topo Centras Vendors

Topo Centras also utilizes the Icecat Free Brand Cloud Program. This Program allows Topo Centras to encourage all its vendors to register and contribute product content for free. In addition, The Free Brand Cloud encourages brands that are not Open Icecat sponsors to enter, modify, and enhance their product content across all their offerings.

Brand owners should invest time and money in enhancing the product content because it engages more shoppers online. Accurate and up-to-date product content is essential for increasing conversion rates and driving sales. The key benefit for a vendor’s operations is saving costs by creating their product information management system (PIM) and syndication infrastructures.

Currently, Icecat supports 70+ main global languages in its multilingual taxonomy. This guarantees that a product data-sheet entered once will be automatically available in all these languages. Furthermore, Icecat offers digital rights management to limit syndication to authorized resellers only in cases of advanced brand requirements.

How to join?

It is easy to register in three steps. Firstly, sign up for a free Icecat account. Secondly, Confirm your email address. Thirdly, Icecat will verify your affiliation and assign your brand to your account.

After registration, a brand owner can start entering and enriching the product content, including product titles, descriptions, specs, images, 360 degrees, product demos, videos, feature logos, sustainability data, and Enhanced Product Stories.

Please contact your local account manager or us directly via the website if you need more information.