Bestway (outdoor pools), Nike, and Adidas are the top three brands in Icecat’s Sports & Recreation Monitor in 2019. The Icecat stat is based on 21 million online Product Data Sheet (PDS) requests through searches or otherwise. The total number of Sports and Recreations brands monitored is 1,562.
There is little concentration in Sports and Recreation, as the top 25 brands cover only 43% of the total brand visibility in this Sports and Recreation vertical. Furthermore, the highest brand share is a mere 6% (Bestway). Of course, the concentration in individual categories, like sports shoes, can be quite high.
In general, the sports and recreation vertical is ecommerce-ready. The branded products are quick to sell online, both by generalists and by specialists like Zalando. The more fashionable sportive products might, however, be more susceptible to consumer returns.
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