Categories: IcecatPartners

Icecat Free Brand Cloud Now Available For Small Domestic Appliance Brands Selling On Otto.de

Icecat Free Brand Cloud is now available for manufacturers selling small appliance products on Otto.de. Manufacturers can use this free platform to enter, edit, and enhance their brand content, including product specifications, marketing texts, PDFs, images, and videos. The data will be added to the Icecat catalog and can go live on otto.de within minutes.

Benefits for OTTO’s Vendors

There are various benefits for OTTO’s vendors to use the Icecat Free Brand Cloud.

  • Vendors get access to a state-of-the-art PIM for free. They only need to register and indicate the brand they represent and ask Icecat for brand authorization. After that, they can immediately start creating and enriching their product information to improve the shopping experience on otto.de.
  • Vendors can syndicate the same product content to other users in the vast Icecat retail network.
  • Vendors can choose to have restrictions placed in line with their corporate syndication policies.

In addition, there is a video tutorial available regarding the registration process. And also for adding new products in the Icecat Free Brand Cloud.

Register for Free

Do you want more information? Then don’t hesitate to contact Icecat directly via de website, register here for free or contact your local account manager.

Business Development Manager D-A-CH at Icecat

Lana Buschhoff

Business Development Manager D-A-CH at Icecat

Recent Posts

Industry Report: Logistics Automation Market Accelerates as Parcel Volumes Rise

Automation in logistics is evolving from a competitive advantage to a business necessity, driven by…

3 days ago

German software trio launches EU-based ecommerce solution

Three German tech companies have teamed up to build a new end-to-end ecommerce platform that…

4 days ago

InLine Expands Its Digital Content Strategy with Dutch Language Support and Product Stories via Icecat

InLine, the own brand of INTOS ELECTRONIC AG, has long been a valued member of…

5 days ago

Bol.com launches external fulfillment network – a new chapter in EU marketplace logistics

Dutch marketplace Bol.com is expanding the way sellers handle logistics. The company is building an…

6 days ago

Icecat’s 2025 Growth Story, +23.5% Increase in Verified Datasheets (PDSs)

2025 has been a pivotal year for Icecat. As a global leader in AI-driven product…

7 days ago

Icecat Studio – Sprint 88 Release Notes

Sprint 88 is focused on improving story styling control, Amazon synchronization reliability, and a range…

1 week ago