This Product Story manual provides a quick guide on easily embedding product information into your website via Icecat Live (JavaScript). The Product Story is a new type of enhanced content that combines various multimedia assets and follows a brand’s look and feel. The main advantage is that it helps partners to optimize product page conversion according to their commercial insights. Thus, it increases product sales as it adopts a trusted brand’s rich content messaging. Especially, when a consumer gets the messaging directly from reknown brands like LEGO, Huawei, and DELL, which already adopt Product Stories.
In short, All Open Icecat and Full Icecat users can use this new type of asset to enrich their product pages. See below the example of a LEGO Product Story.
To sum up, you want to consider integrating Product Story if you want to:
In conclusion, you can integrate Product Story as one of the Icecat Live containers using the Icecat Live Granular Call method. This method delivers content to your web-page in real-time. Furthermore, it will only require a couple of lines of Javascript code in your HTML template.
You can request Product Story using three types of product identifiers:
See examples of all three Product Story request codes below:
<html>
<head>
</head>
<body>
<div id="container1"></div>
<script>
window.addEventListener('liveload', function() {
IcecatLive.getDatasheet(
{
'productstory':'#container1'
},
{
Brand: 'DELL',
PartCode: 'GHHXD',
UserName: 'openicecat-live'
}, 'en')
});
</script>
<script src="https://live.icecat.biz/js/live-current-2.js"></script>
</body>
</html><html>
<head>
</head>
<body>
<div id="container1"></div>
<script>
window.addEventListener('liveload', function() {
IcecatLive.getDatasheet(
{
'productstory':'#container1'
},
{
GTIN: '5397184333648',
UserName: 'openicecat-live'
}, 'en')
});
</script>
<script src="https://live.icecat.biz/js/live-current-2.js"></script>
</body>
</html><html>
<head>
</head>
<body>
<div id="container1"></div>
<script>
window.addEventListener('liveload', function() {
IcecatLive.getDatasheet(
{
'productstory':'#container1'
},
{
IcecatProductId: '76472360',
UserName: 'openicecat-live'
}, 'en')
});
</script>
<script src="https://live.icecat.biz/js/live-current-2.js"></script>
</body>
</html>| Value | Explanation |
| UserName | Icecat User Name |
| Brand | The brand name of the product |
| PartCode | The brand’s product code or manufacturer part number, uniquely identifying the product in combination with the brand name. |
| GTIN | The GTIN: EAN (European Article Number ), UPC (Universal Product Code) or JAN (Japan Article Number) |
| IcecatProductId | Icecat’s Internal numerical product identifier. Only to be used by advanced users that (already) make use of the Icecat index files. |
Please, contact us in case of questions or comments via your Icecat account manager or contact us via the website.
In this release, we focused on scaling our AI tools, improving content responsiveness, and laying…
Icecat Hexagon is Icecat’s internal platform for connecting retailers, Akeneo users, and marketplaces like Mirakl.…
Highlights Q1-2026 Icecat N.V.:• User registrations nearly doubled (+93%), signaling strong platform adoption• AI-driven efficiency…
This release combines data enrichment, user experience improvements, and platform-level enhancements. We continue to invest…
The European Union has agreed on new customs rules aimed at tightening control over e-commerce…
China has released new guidance for its e-commerce sector, signaling a shift toward more structured,…
View Comments
At point number 1, when i change other items, example:
Brand: 'DELL',
PartCode: '6225-0850 '
don't show information, only show a white page
Dear Gonzalo,
A responsible country manager will contact you.
Best regards,
Katerina
Is there a possible way of hiding certain segments and/or re-ordering different elements?
For example, we already have an (Icecat) image-gallery & (Icecat) product specs listed on the website (which are integrated into our productfilters).Thus it would not be necessary for us to show these elements in the 'Product story'
Dear Simon,
Thanks, a responsible country manager will contact you soon.
Regards,
Wouter