A product feed is a structured digital file that contains your current product assortment — a list of every product you carry, with the identifiers that allow Icecat’s systems to recognise and match each one. Think of it as a live catalogue you share with Icecat automatically, so that instead of manually requesting data sheet by data sheet, the entire matching and enrichment process happens at scale in the background.
Supported formats: CSV and XLS/XLSX are supported by default. XML and JSON are not supported natively, however, as part of an Additional SLA agreement, Icecat can build custom conversion scripts that transform your XML or JSON feed into a supported format automatically, with no changes required on your side after setup.
A product feed resides with you, our partner. Depending on your organisation, responsibility typically sits with one of the following teams:
For Icecat to uniquely identify and match each product, the following fields are required or recommended. Accuracy of mandatory fields directly determines the match rate and how quickly your products are enriched
Example: What a Feed Looks Like
Below is a representative sample of well-known products as they would appear in a correctly structured feed file
There are two connection methods. Choose the one that fits your technical setup.
Providing a feed is not just a technical step — it sets a chain of processes in motion that directly determines how quickly and completely your products are enriched.
Processing individual product requests by email is possible, but it is significantly less efficient. Every email request requires manual coordination at every step — and crucially, it provides no visibility to product manufacturers about which products their partners are actively selling and need content for.
Setup is typically completed within a few business days once all information is shared.
Key Takeaways
A summary of everything in this document — rules only.
Read further: Icecat, Manuals, Icecat, product feed
