Portugal’s Leading Retail Chain Worten Works with Icecat to get Content Directly from Brands

Worten, the leading consumer electronics giant in Portugal, advises its supplier brands to use free Icecat Vendor Central to complete their product content. Worten has extended its offer by bringing trusted partners to sell its products on Worten.pt. Their partners bring thousands of new products in more than 30 categories. With all the confidence and security that Worten already provides to its partners, now they want to improve the customer experience with enriched product content. Last year, they started integrating Icecat product content.

Worten has been the first of its kind to establish retail locations in main cities in Portugal and Spain, amounting to over 120 stores in total.

Vendor Central

Worten asks its suppliers, manufacturers, that they can upload their product content into the free Icecat Vendor Central. In order to ensure that the buyer experience on Worten is as how brand owners like it. The digital assets Worten is typically interested in are specs, marketing texts, product images, reasons to buy, product variants. And also, any other rich media asset that brand owners can provide. Great product content will generate more sales for a brand owner, and for Worten alike.

If you want to know more, please contact your Icecat account manager or contact us via the website.