Categories: NewsStats

Philips most popular brand in e-channel in Q2 2017

In Q2 2017, Philips became the most popular online brand in the e-channel as measured by Icecat, overtaking HP for the first time. In the second quarter of this year, product data for any product sold online for both brands was queried 250 million times  through the database of Icecat.
Philips benefits from a continued surge in the interest for LED-TVs. HP (+15%) did nevertheless well on an annual basis, compared to its competitors Lenovo, ASUS, Acer and DELL. Apple (+13%) is the only direct competitor of HP that develops at a similar rate. Hewlett Packard Enterprise (-50%) has still a challenge to position itself in the online channel after its divestment from HP Inc.

Founder and CEO of Icecat NV. Investor. Ph.D.

Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Recent Posts

Unold Enhances Online Presence with Open Icecat Sponsorship

About Unold AG Unold, established in 1966 and headquartered in Hockenheim, Germany, has a long…

3 hours ago

5 Automation Tools Every Online Retail Business Should Know

Automation has become an essential component of online retailers’ success. With so many tools available,…

1 day ago

Icecat Keeps ASUS on Top with the New Copilot Key Attribute

The world of technology is constantly evolving, and so is the data that describes it.…

5 days ago

The Benefits of Full Automation of Your E-commerce Processes with Icecat Commerce

For medium and large-scale businesses, e-commerce automation is absolutely essential. It can be incredibly challenging…

6 days ago

Why Should You Invest In Mobile Commerce?

Mobile commerce has been steadily growing over the years and is projected to reach 43.4%…

1 week ago

Strong Growth in The Turkish E-commerce Market

Turkey's e-commerce market experienced a rebound in 2023, with online spending more than doubling compared…

1 week ago