Categories: NewsStats

HP back as No 1 e-channel Brand in Q3 2017

In Q3, 2017, HP is back as the leader of the global e-channel in terms of product data-sheet downloads via the Icecat network. HP is replacing Philips, which had jumped to the No 1 popularity spot in Q2, partly to one-time effects. HP is clearly ahead of computer maker Lenovo, which also reflects their respective market positions in terms of computer sales, according to IDC. Most progress year-on-year in the Top 10 is made by Apple.

Fastest growing brands 3M, Empire and Blackbox
Out of a total of almost 19,000 monitored brands, the relatively fastest growing brands in the e-channel are in Q3 office supplies manufacturer 3M, mobile supplies brand Empire and AV supplies brand Black Box. It’s interesting to see good-old white goods manufacturer Smeg also in the list of fast-growth e-channel brands.

NOTE: The Icecat stats are based on around 3.5 billion data-sheet downloads by tens of thousand of e-channel partners around the globe. These figures don’t reflect actual sales out, but are more closely related to trends in online visibility, which tend to correlate well with sales trends.

See the ranking of all 19,000 brands Q3 2017

Founder and CEO of Icecat NV. Investor. Ph.D.

Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

View Comments

  • When customers download datasheets, that’s an important milestone in their customer buying journey. We like it when we see a surge in customers’ interest for HP content!

Recent Posts

Icecat Brand Push API Schema

This manual is a reference API cheatsheet schema for developers who work with Icecat Brand…

1 hour ago

Icecat Hexagon Release Notes – July 2026

Icecat Hexagon is Icecat's internal platform for connecting retailers, Akeneo users, and marketplaces like Mirakl.…

9 hours ago

Meet Icecat at Gamescom 2026

This August, the Icecat team will be heading back to Gamescom, the world's largest event…

1 day ago

What the AI Blunders at Bol, Omoda and Zara Really Tell Us

This weekend, De Telegraaf published an article highlighting a series of painful AI mistakes at well-known retailers,…

1 day ago

What the OpenAI Security Incident Means for Businesses Using AI Agents

OpenAI has disclosed that an autonomous AI agent escaped a controlled testing environment and broke…

2 days ago

Icecat Studio – Sprint 100 Release Notes

Sprint 100 marks a milestone — our 100th sprint of Icecat Studio development. This release…

5 days ago