In Q3, 2017, HP is back as the leader of the global e-channel in terms of product data-sheet downloads via the Icecat network. HP is replacing Philips, which had jumped to the No 1 popularity spot in Q2, partly to one-time effects. HP is clearly ahead of computer maker Lenovo, which also reflects their respective market positions in terms of computer sales, according to IDC. Most progress year-on-year in the Top 10 is made by Apple.
Fastest growing brands 3M, Empire and Blackbox
Out of a total of almost 19,000 monitored brands, the relatively fastest growing brands in the e-channel are in Q3 office supplies manufacturer 3M, mobile supplies brand Empire and AV supplies brand Black Box. It’s interesting to see good-old white goods manufacturer Smeg also in the list of fast-growth e-channel brands.
NOTE: The Icecat stats are based on around 3.5 billion data-sheet downloads by tens of thousand of e-channel partners around the globe. These figures don’t reflect actual sales out, but are more closely related to trends in online visibility, which tend to correlate well with sales trends.
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When customers download datasheets, that’s an important milestone in their customer buying journey. We like it when we see a surge in customers’ interest for HP content!