Italian Toy Retailer Mornati Paglia Enhances Customer Experience with Product Stories

Italian toy retailer Mornati Paglia implements LEGO Product Stories to further enhance the online visitor experience on its e-commerce platform. Next to LEGO, Mornati Paglia sells products from other toy brands as well. For example, Playmobil, Marvell, Hasbro, Fisher-Price, and Ravensburger.

Product stories are a popular type of rich content that combines various multimedia assets, such as videos, hotspots, carousels, reasons-to-buy, and featured images. The LEGO Product Story follows the brand’s look and feels and online visitors might imagine that they are holding the actual product in their hands.

Mornati Paglia authorized for LEGO content

Mornati Paglia, founded in 1956, is an authorized LEGO reseller and implements therefore also the Product stories of LEGO. Being authorized by LEGO, Mornati Paglia has access to all the free LEGO product content that is available in the Icecat catalog. Integrating the LEGO product stories brings Mornati Paglia a wide range of benefits. First of all, it will boost sales as rich content increases conversion. Secondly, it will increase the engagement of online visitors. Finally, the brand consistent content defines the unique market position of the products.

The implementation of product stories is fairly easy. With a few lines of JavaScript in the HTML code, they are ready to go live on any device. The manual with detailed instructions explains how to embed product stories via the Icecat Live Granular Call.

How to access LEGO content?

If you are an authorized LEGO channel partner, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, or contact us online. Once you are logged in, you can also request authorization by LEGO.