Italian toy retailer Mornati Paglia implements LEGO Product Stories to further enhance the online visitor experience on its e-commerce platform. Next to LEGO, Mornati Paglia sells products from other toy brands as well. For example, Playmobil, Marvell, Hasbro, Fisher-Price, and Ravensburger.
Product stories are a popular type of rich content that combines various multimedia assets, such as videos, hotspots, carousels, reasons-to-buy, and featured images. The LEGO Product Story follows the brand’s look and feels and online visitors might imagine that they are holding the actual product in their hands.
Mornati Paglia, founded in 1956, is an authorized LEGO reseller and implements therefore also the Product stories of LEGO. Being authorized by LEGO, Mornati Paglia has access to all the free LEGO product content that is available in the Icecat catalog. Integrating the LEGO product stories brings Mornati Paglia a wide range of benefits. First of all, it will boost sales as rich content increases conversion. Secondly, it will increase the engagement of online visitors. Finally, the brand consistent content defines the unique market position of the products.
The implementation of product stories is fairly easy. With a few lines of JavaScript in the HTML code, they are ready to go live on any device. The manual with detailed instructions explains how to embed product stories via the Icecat Live Granular Call.
If you are an authorized LEGO channel partner, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, or contact us online. Once you are logged in, you can also request authorization by LEGO.
In this release, we focused on scaling our AI tools, improving content responsiveness, and laying…
Icecat Hexagon is Icecat’s internal platform for connecting retailers, Akeneo users, and marketplaces like Mirakl.…
Highlights Q1-2026 Icecat N.V.:• User registrations nearly doubled (+93%), signaling strong platform adoption• AI-driven efficiency…
This release combines data enrichment, user experience improvements, and platform-level enhancements. We continue to invest…
The European Union has agreed on new customs rules aimed at tightening control over e-commerce…
China has released new guidance for its e-commerce sector, signaling a shift toward more structured,…