Meet Icecat at InfoComm 2026: Discussing the Future of Structured Product Content in ProAV

From June 17-19, René Rozendal from Icecat will attend InfoComm 2026, one of the world’s leading events for the professional audiovisual industry.

As the ProAV sector continues to evolve, the role of structured product content is becoming increasingly important across the channel. For Icecat, InfoComm provides an opportunity to connect with brands, distributors, integrators, and channel partners to discuss how scalable product data strategies can support digital transformation within the industry.

Growing Momentum in the ProAV Market

Over the past year, Icecat has seen strong growth within the ProAV ecosystem. As AV portfolios become more complex, the demand for standardized and enriched product information continues to increase.

At the same time, product content is no longer limited to traditional product pages. Structured data is increasingly being integrated into operational and commercial workflows across the channel.

Today, product information powers:

reseller and partner portals
quotation and tender systems
configuration and design tools
distributor platforms
procurement environments
digital catalogs and data platforms

As a result, accurate and scalable product content is becoming an essential part of supporting operational efficiency and enabling channel sales.

Strengthening Partnerships Across the AV Channel

During the past year, Icecat has further expanded its presence within the ProAV market through new and growing collaborations.

One important milestone has been the continued rollout of Icecat’s collaboration with Midwich Group, where Icecat increasingly supports product content distribution across multiple operating companies internationally.

At the same time, more AV brands and distributors are adopting Icecat solutions to improve the consistency, scalability, and availability of product information throughout their partner ecosystems.

The growing interest within the sector includes:

Open Icecat sponsorships
automated product feed integrations
API-driven content distribution
multilingual product content
AI-supported enrichment workflows
centralized product content management

These developments reflect a broader shift within the industry toward more connected and data-driven commerce environments.

Supporting Digital Transformation in ProAV

The ProAV market continues to digitize rapidly. Integrators, consultants, distributors, and resellers increasingly rely on structured data to support both internal systems and customer-facing platforms.

Icecat supports these workflows with:

technical specifications
multilingual marketing content
product media assets
taxonomy mapping
API integrations
automated content syndication

By streamlining access to reliable product information, organizations can reduce manual work, improve product visibility, and create more consistent product experiences across channels and international markets.

Let’s Meet at InfoComm

If you are attending InfoComm 2026 and would like to learn more about how Icecat supports the ProAV industry, feel free to connect with René Rozendal during the event.

We look forward to speaking with ProAV brands, distributors, integrators, and channel partners about the growing importance of structured product content within the AV ecosystem and how scalable product data strategies can help improve visibility, operational efficiency, and partner enablement.

Whether the focus is on product data distribution, API integrations, multilingual content, or digital transformation initiatives within the channel, Icecat would be happy to explore opportunities together.