Meet Icecat at IBC2026 in Amsterdam

The Icecat team will attend IBC2026, taking place from 11 to 14 September 2026 at RAI Amsterdam. IBC brings together professionals from across the broadcast, media, entertainment, and Pro AV industries to explore the technologies and business models shaping the future of content creation, production, distribution, and consumption.

As one of the largest international meeting points for the industry, IBC welcomes more than 44,000 attendees from over 170 countries. This year’s program will cover developments across AI, cloud-native workflows, content provenance, cybersecurity, immersive experiences, private 5G, and next-generation production technologies.

Supporting the Pro AV Product Ecosystem

Professional AV solutions often combine products from multiple manufacturers, including displays, projectors, cameras, audio systems, control solutions, cables, mounts, and networking equipment. For manufacturers, distributors, resellers, and system integrators, access to complete, accurate, and standardized product information is therefore essential.

Icecat helps companies throughout the Pro AV value chain manage, exchange, and apply structured product content at scale. Its product catalog includes technical specifications, marketing descriptions, images, product documents, videos, and other digital assets.

This content can be used across multiple commercial and operational applications, including:

Manufacturer, distributor, reseller, and integrator websites
E-commerce platforms and online product catalogs
Quotation and proposal tools
Product selection and configuration tools
PIM, ERP, CPQ, and procurement systems
Digital marketplaces and partner portals

By integrating standardized Icecat product data, businesses can improve the online visibility and presentation of their product portfolios while also supporting sales teams, consultants, and system integrators during product selection, solution configuration, and quotation processes.

Instead of manually collecting and maintaining product information from multiple sources, companies can access consistent, up-to-date content through a single structured catalog. This helps reduce manual work, improve data quality, and keep product information aligned across customer-facing and internal systems.

From Online Visibility to Solution Configuration

Within the Pro AV industry, product content is no longer used only to populate product pages. Detailed and structured specifications are increasingly required throughout the entire commercial process.

Customers use product data to compare and select products online. Sales teams use the same information when preparing proposals and quotations. Integrators and consultants need reliable technical specifications to identify compatible products and configure complete AV solutions.

Icecat can provide the underlying product-content infrastructure for all these applications, helping ensure that the same consistent information is available across websites, catalogs, quotation environments, and configuration tools.

IBC2026 is a valuable opportunity to meet manufacturers, distributors, resellers, integrators, and technology providers from across the Pro AV and media ecosystem. We look forward to discussing how structured product data, content syndication, and AI-supported content creation can strengthen both digital visibility and commercial workflows.