Icecat will be present at E-SHOW Madrid 2026, taking place on November 4 and 5 at IFEMA Madrid. The event brings together e-commerce professionals, retailers, brands, technology providers, and digital marketing experts to explore the technologies and strategies shaping online commerce.
As part of Tech Show Madrid, E-SHOW has become an important meeting point for Spain’s e-commerce and digital business community. This year, the Icecat team will be there to connect with partners, customers, and other industry professionals and discuss how product content is evolving alongside AI and increasingly automated e-commerce operations.
E-SHOW Madrid and Technology for Marketing will bring e-commerce, digital marketing, and retail technology professionals together under one roof. The previous edition of Tech Show Madrid attracted more than 27,000 professionals, over 470 exhibitors and sponsors, and more than 400 speakers.
In 2026, E-SHOW will focus on AI in e-commerce operations, social and mobile commerce, omnichannel strategies, real-time personalization, fulfillment automation, conversational search, logistics, integrated data, and Answer Engine Optimization.
The event will also include the FBA Show for professionals working within the Amazon ecosystem, the Retail Media Show, and the PrestaShop Village.
For brands and retailers operating across several ecommerce channels, many of these developments share one thing: they depend on reliable data moving efficiently between systems.
AI is becoming more involved throughout the online shopping journey. Consumers can use conversational search and AI assistants to research products, compare alternatives, and receive recommendations. At the same time, e-commerce businesses are using automation to manage increasingly large assortments and distribute information across marketplaces and other sales channels.
These developments increase the importance of the product information behind the experience.
Accurate identifiers, specifications, descriptions, images, product relationships, and other attributes help retailers present products consistently across different channels. They also provide AI systems with structured information they can interpret when products are searched, compared, or recommended.
Icecat continues to support the e-commerce ecosystem through standardized, multilingual product content.
At E-SHOW Madrid, the Icecat team will be available to discuss product content syndication, catalog management, rich content, PIM, and the growing role of structured product information in AI-supported e-commerce.
Are you attending E-SHOW Madrid 2026?
Meet the Icecat team at IFEMA Madrid on November 4 and 5 to discuss product content, e-commerce integrations, AI, and how structured product information can support your digital commerce strategy.
We look forward to connecting with partners, customers, and other ecommerce professionals in Madrid and exploring the developments shaping the next generation of online shopping.
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