News

Media Markt’s content requirements

In order to further boost customers’ online experience, Media Markt is considerably improving its product content. The availability and quality of product information – such as images, descriptions, specifications, marketing texts, alternatives and product options, rich media, etc. – allows customers to compare products and make a better purchasing choice.

Both the catalog of the new Digital Store of Media Markt in Barcelona and the online store are fed by Icecat data.

What are Media Markt’s minimum requirements for a product data-sheet? Media Markt requires:

  • Product name
  • Short description
  • Long description
  • High Res images (min 2000×2000 pix, but the bigger the better, for wider screens in the digital store)
  • Main image plus 2 secondary images
  • EU Efficiency or Energy Label in all products where mandatory

In the Icecat PIM, a brand’s product manager can see how products score on etailer’s minimum content requirements. If you represent a brand and want to monitor and improve your product content for Media Markt, please register online (FREE) or contact us.

Featured image: Media Markt Digital store

Laura van der Blom

Recent Posts

Why Amazon Wants to Run Your Store on Shopify, Walmart, and the Rest? – And What It Means for Your Product Content

For years, the e-commerce playbook was fairly straightforward: list your products on Amazon, leverage FBA,…

10 hours ago

Asimov Had the AI Guardrail Blueprint All Along

When I was about ten years old, my late father, a psychologist named Boris, handed…

22 hours ago

Dreame Italy Enhances Product Experiences with Icecat Rich Content

Dreame Italy has partnered with Icecat to enrich product content, strengthening how it presents its…

1 day ago

Icecat Hexagon Release Notes – September 2026

Smarter Channels. Sharper Search. Safer Access. Icecat Hexagon is Icecat's internal platform for connecting retailers,…

1 day ago

Supplier Selection: Why the Cheapest Supplier Is Not Always the Best Choice

The cheapest supplier is not necessarily the supplier that costs a business the least. Purchase…

2 days ago

DHL Targets Eastern Europe as It Plans to Double E-commerce Revenue

DHL e-Commerce is looking for more acquisition opportunities in Eastern Europe as it works toward…

2 days ago