Icecat will participate in the 29th edition of E-commerce Warsaw Expo, taking place on April 23, 2026, at EXPO XXI in Warsaw. The event gathers e-commerce professionals, solution providers, and digital leaders to explore how online commerce continues to evolve.
One of the highlights of the event will be a presentation by Bence Varga, CEE Region Manager at Icecat. His session, “From Product Data to Agentic Commerce: Building an AI-Ready Catalog that Scales,” will focus on how product data is becoming a key enabler of AI-driven commerce.
The presentation will explore how structured product data supports the transition from traditional e-commerce to AI-powered, agent-driven environments.
In particular, Bence will address:
The session also connects to the broader concept of agentic commerce, where AI systems can search, evaluate, and even execute purchases on behalf of users.
As this shift accelerates, product data is no longer just a backend requirement. Instead, it becomes a core layer of digital commerce infrastructure.
E-commerce is moving beyond traditional search-and-click journeys. AI tools already influence how products are discovered and compared. The next step is more autonomous systems that actively support or automate decisions.
However, these systems rely heavily on structured and verified data. Inconsistent or incomplete product information can limit their effectiveness. On the other hand, well-structured catalogs enable better visibility, more accurate recommendations, and smoother integrations across platforms.
This is where the idea of an “AI-ready catalog” becomes practical rather than theoretical.
E-commerce Warsaw Expo offers a strong platform for exchanging ideas and exploring new approaches to digital commerce. Alongside the presentation, Icecat will be available to discuss how structured product data supports scalability across marketplaces, PIM systems, and AI-driven applications.
If you are working with product data, e-commerce infrastructure, or AI applications, this session provides a focused look at how these areas are increasingly connected.
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