Icecat Heads To Milan For Netcomm Forum 2026

Icecat is pleased to announce that we will participate in Netcomm Forum 2026, taking place on 6–7 May 2026 at Allianz MiCo in Milan. As one of Italy’s leading digital commerce events, Netcomm Forum brings together retailers, brands, marketplaces, and technology providers to discuss the next phase of e-commerce and omnichannel growth.

This year’s edition focuses on “Value Commerce – The New Era Of Digital & Omnichannel Experience.” The program will explore how artificial intelligence, operational efficiency, customer experience, and new digital skills are reshaping the retail landscape. With hundreds of speakers and thousands of participants expected, Netcomm Forum remains a key meeting point for the Italian and European e-commerce ecosystem.

Why Netcomm Forum Matters

Over the years, Netcomm Forum has developed into one of the most influential e-commerce gatherings in Southern Europe. The event brings together retailers, brands, technology providers, and industry experts to exchange insights and explore practical solutions for digital commerce.

The agenda typically includes hundreds of sessions covering topics such as AI in retail, omnichannel strategies, marketplace growth, logistics innovation, and evolving customer expectations. For companies operating in e-commerce, this environment creates an ideal opportunity to discuss both strategic trends and operational challenges.

As ecommerce becomes increasingly complex, the conversations at events like Netcomm Forum move beyond simple online selling. Instead, they focus on building scalable infrastructures that support product information management, automation, and seamless customer experiences across multiple channels.

What Icecat Will Bring To Netcomm Forum 2026

At Netcomm Forum 2026, Icecat will engage with retailers, brands, and technology partners around the role of structured product data in modern commerce operations.

Key topics we look forward to discussing include:

• Structured product content that improves discoverability and conversion
  
• AI-supported content creation and localization
  
• Rich product content and Product Stories for digital shelves
  
• Content syndication across retailers and marketplaces
  
• Scalable workflows for managing product information across multiple channels
  

As retailers expand their assortments and sell across more platforms, managing product information efficiently becomes a strategic challenge. Structured and standardized product data helps reduce onboarding time, maintain consistency across markets, and support better customer decision-making.

A Strong Fit With The 2026 Agenda

The themes of Netcomm Forum 2026 closely align with many of the challenges e-commerce teams currently face. The growing role of AI, automation, and omnichannel strategies means that retailers must manage increasingly complex digital operations.

Product content sits at the center of these operations. Accurate specifications, localized descriptions, and consistent product attributes help platforms deliver better search results, comparisons, and purchasing experiences. As a result, the infrastructure behind product data is becoming as important as the storefront itself.

Netcomm Forum offers an ideal setting to explore how these topics intersect with broader industry developments, from digital transformation to customer experience innovation.

Join Us In Milan

If you are planning to attend Netcomm Forum 2026, we would be happy to connect in Milan. The event offers an excellent opportunity to exchange ideas, meet industry peers, and discuss how ecommerce organizations can scale product content and data workflows more effectively.

If you are a retailer, you can schedule a meeting with Icecat’s Netcomm team here.

And if you represent a brand, you can book a meeting with us here.

📅 6–7 May 2026
📍Allianz MiCo, Milan

We look forward to meeting the Italian and European digital commerce community at one of the region’s key ecommerce events.