We’re excited to announce that Icecat will be presenting at the upcoming London Toy Fair, taking place on 20–21 January 2026 at Olympia London, Kensington, UK.
The London Toy Fair is the UK’s largest dedicated trade event in the toys, games, and hobby sector. This year’s show brings together more than 260 exhibitors from all over the world, from established global brands to up‑and‑coming companies.
We believe it’s the perfect occasion for Icecat to meet brands, retailers, distributors, and other players in the toy industry. Our team will showcase how our catalog, content syndication, and AI‑powered tools help toy brands and retailers scale across markets.
At the London Toy Fair, you’ll get first‑hand access to thousands of new products, from classic toys, board games, educational items, plush toys, to high‑tech gadgets and collectibles.
It’s also a networking hub. Many attendees use the fair to plan their product lines for the coming year, discover new trends, strike licensing deals, or build partnerships with suppliers and distributors.
For manufacturers and retailers, the event offers an opportunity to test new toys, evaluate packaging, assess quality, and meet decision‑makers.
Icecat will attend the London Toy Fair on 20–21 January. We’re looking forward to connecting with our fast-growing community of toy brands, retailers, and distributors. With 150+ sponsoring toy brands and more than 225 retail and distribution partners using our content worldwide, the fair offers an ideal moment to strengthen existing collaborations. It also creates opportunities to meet new partners.
We are proud to be live with Smyths Toys, with several more retailers set to join our network in 2026, expanding the reach of high-quality product content across the global toy market.
At the show, we will highlight our Amazon content solutions, including accurate listings and variation management. We will also showcase A+ and Premium A+ content delivered through direct API integration. We will also demonstrate how Icecat’s all-in-one AI-powered platform helps brands streamline product data and deliver both above-the-fold and below-the-fold content. It equips them to become fully AI-ready for the future of online retail.
The London Toy Fair marks an exciting start to the year. We look forward to meeting partners, exploring new opportunities, and shaping the future of product content together.
If you want to discuss product content syndication, international catalog distribution, or preparing for the 2026 season, schedule a meeting with our team: René Rozendal and Nathalie ter Horst.
They’ll be available throughout the fair to talk about your catalog needs, data workflows, and retail‑ready product content.
Book a meeting with Nathalie here.
Or book a meeting with Rene here.
We look forward to seeing you there.
#ToyFair #LondonToyFair #Icecat #ToyIndustry #ProductContent #Toys #Ecommerce #RetailTech
OpenAI has released hundreds of AI-generated mathematical results, showing artificial intelligence's growing ability to tackle…
The International Monetary Fund (IMF) has warned that soaring artificial intelligence valuations, growing corporate debt,…
American startup Reflection AI has introduced Beam, a new open-weight AI model designed to compete…
In September 2026, we started replacing Jira, the project-tracking tool we had been using, with…
After our September announcement, we have added Full Icecat support directly to our Model Context…
Version: 1.0Updated on: October 12th, 2026 This manual explains what the Personal Catalog File is,…