HP, Samsung, and Lenovo Top Global Product Brands of October

During October, HP is again number one as a brand in terms of product data-sheet downloads by the e-commerce channel. In this month, Icecat serviced 163 million requests for HP datasheets. Further, Samsung takes over the number two spot from Lenovo. Next, Dell, Philips, Hewlett Packard Enterprise, Acer, Asus, and Sony complete the Icecat top 10 brands.

Brand Rank Monitor

Icecat continuously ranks all 27,000+ brands in its database. These rankings are based on billions of annual product data-sheet (PDS) downloads by channel partners and views by consumers. A lower brand rank number means a better score. The better the brand rank, the more views or downloads a brand needs to improve on the ranking. In total there are more than 1 million HP products in the Icecat catalog. From those, 764.787 are currently active on the market. And these products are downloaded by users from most countries in the world.

Per brand we make a heatmap available that shows from which countries the users downloaded the product content. The country rank is based on views and downloads of the past 90 days.

How to improve one’s brand rank?

In short, to improve on the brand rank one must consider action regarding the number of active products, completeness score of product datasheets, channel coverage, quantity and quality of product reviews, and an open content policy. Also, the number of unique products, product popularity, and stock availability will influence the brand ranking.

Want to know more? Check first your own brand’s global rank. Next, contact your local account manager or contact Icecat directly.

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