Sprint 95 was a busy one. We pushed forward on several fronts simultaneously: new AI capabilities in the Sandbox, a refreshed Story Builder interface, meaningful infrastructure improvements, and the early groundwork for features that will shape the platform over the coming sprints. Here’s a full rundown of what we delivered.
Our AI-powered image generation in the Sandbox continues to evolve. This sprint we added suggestion chips — quick-access prompts that help users get started faster without having to write everything from scratch. We also set a smarter default model to ensure the best out-of-the-box experience for most use cases (GPT Image 2).
This is one of the most significant Studio releases in recent months — the builder is noticeably more attractive and easier to use.
Here’s what changed:
We shipped a meaningful set of improvements and fixes to the Sandbox this sprint:
Improved close dialog: When closing the Sandbox with unsaved changes, a new modal now offers three clear options: Yes to save and close, No to discard changes and close, and Cancel to return to the Sandbox.
Bug fixes: Resolved several small bugs related to frame sizing, background resizing, and SVG import — text positioning in imported SVGs now preserves the original alignment instead of forcing everything to the left. We also changed the default fill for transparent PNG images from dark to transparent.
Detach background: A new “Detach background” function lets users detach the background and convert it into a regular layer. Previously, the background would be automatically removed with no way to preserve it.
Cropping: A dedicated crop function is now available — triggered by double-clicking an element or pressing the “Crop” button. This opens a crop frame you can adjust freely. Confirm with Enter or by clicking outside the crop area; press Escape to cancel.
Lock aspect ratio: A lock aspect ratio button is now enabled by default. When dragging a corner handle, the image scales proportionally. Unlocking allows free resizing in any direction.
As part of our ongoing work on Content Versioning, we introduced a new Name entity in the Icecat Studio database in the previous sprint. In this sprint, we took the next step and laid the foundation for the UI for adding new versions, bringing this feature closer to being available to end users.
Also in the context of versioning: we’ve been working on support for scheduled publication and unpublication of story variants and versions. This will allow teams to plan and automate content to go live or be taken down at specific times, a key capability for campaign management and time-sensitive product launches.
Work on the Auto-Import pipeline continues. This sprint we made progress on both the backend and frontend layers, including improvements to the flexible modules feature. Flexible modules provide fallback logic when a single template receives different input data structures, important for maintaining consistency. We’re continuing to build toward a robust, scalable import system.
We continued our large-scale effort to optimize and migrate our storage infrastructure. This is an ongoing initiative spanning multiple sprints, and while the changes are mostly under the hood, they directly affect performance, reliability, and long-term scalability of the platform.
Significant progress on our next-generation Product Story framework:
If you are interested, click here and book a demo with Icecat Studio.
This manual is a reference API cheatsheet schema for developers who work with Icecat Brand…
Icecat Hexagon is Icecat's internal platform for connecting retailers, Akeneo users, and marketplaces like Mirakl.…
This August, the Icecat team will be heading back to Gamescom, the world's largest event…
This weekend, De Telegraaf published an article highlighting a series of painful AI mistakes at well-known retailers,…
OpenAI has disclosed that an autonomous AI agent escaped a controlled testing environment and broke…
Sprint 100 marks a milestone — our 100th sprint of Icecat Studio development. This release…