In release 231, our focus was two main areas: delivering the Icecat MCP server, a major step forward in enabling AI-driven product data integrations, and implementing a series of technical improvements to strengthen the Icecat platform. Together, these updates mark an important milestone in both innovation and infrastructure reliability. For additional details, please refer to the previous Icecat Release Notes.
In this sprint, our primary goal was to deliver the Icecat MCP Beta version server – a significant milestone in making Icecat data more accessible for AI-driven workflows.
Think of the Model Context Protocol (MCP) as a bridge between AI agents and reliable product information. Let’s use a simple analogy:
Imagine you are preparing dinner. You, the cook, represent the AI agent. To cook, you need specific ingredients. Instead of going shopping yourself, you ask a family member — this is the HTTP request — to bring the ingredients. You already know which shop has what you need, so you send them there directly. That shop is the MCP.
Similarly, in Icecat, the MCP acts as the source of structured product data. AI agents can rely on it to fetch exactly the product information required to complete user tasks.
The Icecat MCP server is now live in its Beta phase. Currently, it supports fetching product information when an AI agent provides Product code and Brand name.
In future releases, we will expand this functionality to support GTINs as identifiers. Beyond that, additional tools and features are planned to further strengthen the MCP ecosystem and enhance usability for AI applications.
For a complete walkthrough, please refer to the detailed MCP User Manual, which includes:
This is just the beginning of the MCP journey, and we’re excited to see how it enables new AI-powered use cases.
In parallel with delivering the MCP Beta server, our teams focused on several important technical improvements to strengthen the stability, performance, and maintainability of the Icecat platform.
We continued our ongoing effort to reduce technical debt in the Brand Cloud front-end. Key updates include:
A thorough icecat.biz technical audit was conducted to address performance and stability. As part of this work, we:
Beyond the Brand Cloud and icecat.biz developments, we also:
With this release, we are advancing in two critical directions: empowering AI agents with smarter product data access through MCP and enhancing the robustness of our platform through technical refinements. These updates set a solid foundation for upcoming innovations, ensuring that Icecat continues to deliver reliable, scalable, and future-ready solutions.
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