Philips Leads in Category Health, Beauty, and Personal Care

All brands in the top 10 in the category Health, Beauty & Personal Care have seen a growth in the number of downloads, overall the category expanded by 65% in H1-22 compared to the same period last year. The first 6 positions on the list remain filled by the same brands as in H1-21. Philips remains the absolute leader with 39+ million downloads. The brand Essie recorded a growth of 101% compared to H1-21. Icecat registered almost 165 million downloads in the category Health, Beauty, and Personal Care.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also default available for Testseek XML API users.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.