Icecat Brand Rank H2-21: Growth in Health, Beauty and Personal Care

Although some brands in the top 10 have seen a decrease in the number of downloads, overall the vertical Health, Beauty & Personal Care has expanded. In particular, it has recorded a growth of 14% in H2-21, as compared to the second half of the year before. The first 6 positions on the list remain filled by the same brands as in H1-21. The only newcomer on the list is Ray-Ban in the 10th position with a YoY growth of 103%. In total, Icecat registered almost 139 million downloads in the category Health, Beauty and Personal Care.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.