Grolls (work clothing), and sports fashion manufacturers Reebok, and Adidas are the top three brands in the Icecat Fashion Monitor based on 103 million online Product Data-Sheet (PDS) requests through searches or otherwise over 2019. The total number of Fashion brands monitored is 2,302.
There is a huge brand diversity in Fashion. Nevertheless, the top 25 of brands cover 66% of total brand visibility in this hot e-commerce vertical, and the highest brand share is a mere 14%: Grolls which has a broad catalogue of safety and other work clothing including over 42,000 items. Reebok has a similar sized catalog as Grolls, and for Adidas around 25K products are described. The top 3 brands jointly cover 31% of brand visibility in the Fashion vertical.
In general, Fashion is completely e-commerce ready. Especially, the branded products are quick to sell online, both by generalists like Amazon and by specialists like Zalando.com. Work and safety clothing, business-to-business items, are even more e-commerce prone that fashion in general.
About Unold AG Unold, established in 1966 and headquartered in Hockenheim, Germany, has a long…
Automation has become an essential component of online retailers’ success. With so many tools available,…
The world of technology is constantly evolving, and so is the data that describes it.…
For medium and large-scale businesses, e-commerce automation is absolutely essential. It can be incredibly challenging…
Mobile commerce has been steadily growing over the years and is projected to reach 43.4%…
Turkey's e-commerce market experienced a rebound in 2023, with online spending more than doubling compared…