News

FNAC Portugal Joins Icecat Free Brand Cloud

Portuguese translation below

The FNAC retail brand, established in France in 1954, entered the Portuguese market in 1998 where it quickly rolled-out a chain of 33 physical stores and next one online store. A success case. FNAC developed from books, and media to a broad online assortment including audio and games. They differentiate themselves by inviting writers, artists and other creatives in local events.

FNAC Portugal now joins the Icecat Free Brand Cloud to allow manufacturers to improve their product content free of charge. In this way, the FNAC’s catalog is supplied with quality content, which is key to the consumer’s purchases. FNAC Portugal Marketplace’s sellers only need to register, indicating their brand name, and they can immediately start creating and enriching their own product information.

For more information, please contact Icecat or your Account Manager.


A marca FNAC, surgida em França em 1954, chegou ao mercado português em 1998, onde rapidamente lançou uma rede de 33 lojas físicas e uma loja online. Um caso de sucesso. A FNAC evoluiu de livros e mídia para uma ampla variedade on-line, incluindo áudio e jogos. A loja física da FNAC Portugal diferencia-se convidando escritores, artistas e outros criativos em eventos locais.

A FNAC Portugal junta-se, agora, a Icecat Brand Cloud, para permitir que os fabricantes melhorem o conteúdo de seus produtos de forma gratuita. Desta forma, o catálogo da FNAC Portugal é fornecido com conteúdo de qualidade, essencial para as compras do consumidor. Os vendedores de Marketplace da FNAC Portugal só precisam se registar, indicando o nome da marca, e logo de seguida, iniciar a criação e enriquecimento das informações dos seus produtos.

Para mais informações, por favor contate com a Icecat ou com seu Account Manager.

Made in Spain, lived in Brazil and based in The Netherlands. After a dual Bachelor in Business Management and Law, I started as a Country Manager at Icecat for Iberia & Latin America.

Paloma Bugallo

Made in Spain, lived in Brazil and based in The Netherlands. After a dual Bachelor in Business Management and Law, I started as a Country Manager at Icecat for Iberia & Latin America.

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