News

DELL Product Stories: Free Improved Content, Easy to Integrate and Maximizes Revenue

Thanks to the ongoing collaboration for more than ten years, DELL and Icecat have successfully launched a new digital asset for online retail – Product Stories. A Product Story is a relatively new type of content, a html5 mini-site with rich multimedia objects and a responsive design, that can be seamlessly included in a channel partner’s e-commerce site and adapts to the channel partner’s page layout and a user’s display resolution. Furthermore, a Product Story helps partners to optimize page conversion according to their commercial insights and increase product sales by adopting a brand’s rich content messaging. By enhancing product pages, reports state that conversion and visitor engagement is higher by 5% to 25%

Why product stories?

  • Html5 minisite with rich multimedia objects
  • Responsive design that adapts to the channel partner’s page layout and user’s display resolution
  • Helps partners to optimize conversions
  • Increase product sales and visitor engagement
  • Easily integrated by an online retail partner with a few lines of code
  • Easily combine with existing integration formats and other Icecat Live containers
  • Feature highlight with hotspots, carousel images and videos

Enrich Your Product Content Today

In case you want to implement the free DELL Product Stories to enrich your product content, you can do it by simply registering or log-in to your existing Icecat Account.

Icecat is a global leader in product content syndication, helping brands, manufacturers, distributors, and retailers deliver enriched and consistent product information across multiple platforms. Trusted by 40,000+ e-commerce brands, Icecat helps turn browsers into buyers.

icecat

Icecat is a global leader in product content syndication, helping brands, manufacturers, distributors, and retailers deliver enriched and consistent product information across multiple platforms. Trusted by 40,000+ e-commerce brands, Icecat helps turn browsers into buyers.

Recent Posts

Meta Launches Seller App With AI Tools for Facebook Marketplace

Meta is giving frequent Facebook Marketplace sellers a dedicated place to run their selling activity.…

6 hours ago

Icecat Studio – Sprint 101 Release Notes

Sprint 101 was a consolidation sprint. Where Sprint 100 opened several fronts, this release brings…

3 days ago

Researchers Say Amazon and Walmart AI Detect Questionable Product Claims Without Warning Shoppers

Artificial intelligence is becoming an increasingly common shopping companion. Consumers now rely on AI assistants…

3 days ago

Product Data in Spreadsheets: 7 Signs You Have Outgrown Them

Spreadsheets are often the most practical place to start managing product data. Excel and Google…

4 days ago

The EU’s Digital Product Passport Registry Is Live – What It Means for E-commerce

The European Union has reached an important milestone in its product transparency agenda. The Digital…

4 days ago

OpenAI Discovers Additional AI Agent Containment Breaches

Just over a week after OpenAI disclosed that one of its autonomous AI agents escaped…

5 days ago