In making or breaking an online sale, great content is a differentiating factor. Since 2001 Icecat specializes in standardizing and optimizing product data for online consumption. We are happy to announce that, from now on, we offer integration for accurate product content into Google Manufacturer Center.
Join us for a workshop by Google & Icecat on April 12th at 10:00 AM at the Google office in Amsterdam! During this event, Google will explain how to leverage Manufacturer Center to improve Brand awareness across the Google’s Shopping ecosystem.
Google Manufacturer Center is a tool for Brands to help them make sure their products are listed on Google Shopping, Search and other Google services. Listing on these services in combination with product knowledge and rich digital assets used correctly will boost the enthusiasm and grow the customers’ confidence in your brand.
Icecat integration with Google Shopping ecosystem provides a tool to make sure your Brand awareness and online sales can continue to grow organically. We will cover different topics together on how to distribute your product communication over various channels and how this will benefit your brand in multiple ways:
Feel free to join this 2-hour session in Amsterdam. Space is limited so if you are interested in participating, please send an email to marketing@icecat.com stating your name, company and number of people joining.
Release 261 completes the partner gallery story. Release 260 delivered partner-specific galleries to every delivery…
Retailers are taking different approaches to AI shopping agents, with some welcoming automated purchases while…
A 9.2 severity PHP flaw went public on Wednesday; the first scanner reached us the…
Sprint 106 touched several parts of the platform. The AI Assistant got a new engine…
From 1 November 2026, the EU requires product identifiers on the customs declaration for online…
Retailers are taking different approaches to AI shopping agents, with some welcoming automated purchases while…