A new Testseek feature is the Brand Average Review Score. Why do we introduce this score? When leveraged well, a brand name can sustainably produce great value. Even over a very long period of time. But how to measure it?…
Online Audio-Visual retailer Art & Craft joins the Icecat Free Brand Cloud Program. Art & Craft has webshops for the Belgian and Dutch markets and revenues of around 54 million euros in 2019, according to Knack.be. The online platform generates…
The Icecat Toy Popularity Monitor 2020, which Icecat introduced last year, are based on the Icecat taxonomy as inspired by the NPD categories. In short, the NPD main categories are Action Figure & Accessories, Arts & Crafts, Building Sets, Dolls,…
