Nowadays, online shoppers have high expectations for retailers' images and video content on an online product page. A lack of content means a deal-breaker for a consumer. According to eMarketer, roughly 33% of consumers will look to a brand’s website…
Earlier this month, I have joined the marketing team of Icecat. This is a completely new challenge for me since I have only worked as a marketer for brands so far. In the past, I worked for various brands in…
Managing product information is key to satisfy today’s mobile and online-first consumers. A Content Solution Provider (CSP) like Icecat helps brands to manage their data feeds efficiently. To determine which CSP to chose answering the following questions will help: How…
