Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. Find here the final version of the study. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand…
Most online buyers will wait longer for a sustainable order if it comes from a sustainable retailer. Unfortunately, only 1 in 5 clients are willing to pay more for environmentally friendly delivery. The environment is the issue that worries consumers…
In 2020, we introduced the Brand Rank Page and sketched the aspiration to develop it gradually into a Brand Dashboard during 2021, 2022 and further. We did a series of updates to show brand rank trends for around 30,000 brands…
