BEKO, a major Turkish appliance and consumer electronics brand of Arçelik A.Ş., joins Icecat as a sponsor. Beko syndicates its consumer electronics product content via Icecat towards its retail partners in the United Kingdom. The company is a best-selling brand in the United Kingdom and sells products in households, audiovisual, and media.
BEKO’s product content is now received electronically, standardized, and mapped for syndication to its retail partners via Icecat. Therefore, BEKO invites all its e-commerce retailers to collect the BEKO standardized product content from the Open Icecat catalog. Retailers can, after registering, download the product content for free. This content includes specifications, marketing texts, and other digital assets, like product images, brochures, and manuals. Furthermore, also rich media assets such as videos and a product story in beta are available. This enhanced product content on a retailer’s website will generate a better online visitor experience, leading to more sales for retailers and BEKO.
Icecat is delighted to be appointed by BEKO, ‘the #1 best selling brand in the UK’ We hope the journey with BEKO will lead to global activity. Most importantly, Icecat successfully syndicates rich content to AO.com. Furthermore, by Q3, retailers like Curry’s, Argos, John Lewis & Very will all receive their Beko brands content from Icecat as well.
Reuben Bradshaw, Country Manager UK at Icecat
What are the key benefits of Open Icecat for BEKO retailers? In short, the BEKO product data sheets are complete and enriched with digital assets. Furthermore, as the BEKO product content is part of the sponsored Open Icecat for channel partners in the United Kingdom, its product content is immediately available upon registration. As a result, retailers have free access to the BEKO product content in XML, JSON, and other standard exchange formats.
If you are a BEKO retailer, use your Icecat account to download its free product content. In case you don’t have an account, please register online, contact your local Account Manager, or contact us online. Further, we advise retailers to connect to BEKO after login, by requesting authorization, to increase visibility.
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