Major commotion in the marketing landscape: Google Analytics is under the magnifying glass of European privacy watchdogs. It would not comply with the GDPR rules. Potentially bad news, given that many marketers and website owners use Google Analytics to measure…
Social commerce, also known as social shopping, will triple in size to $1,200 billion by 2025. The combination of streaming video and social media is very interesting for brands to easily reach their target groups. But this only seems to…
The ranking in Google Search Results is largely determined by the search term’s keywords, the usage of the keywords within a page, and the popularity of a page according to the number (and quality) of links. Since August 2021, Google…
