Asmodee Netherlands integrates with Open Icecat for enriched content

Asmodee Netherlands, a leading distributor and publisher of board and card games in the Dutch-speaking market, is now collaborating with Open Icecat to enhance the online presence of its products. Through this collaboration, Asmodee is deploying enriched above-the-fold content. Key product details, visuals, and specifications are now prominently displayed on each product page. This move supports clearer and more trustworthy listings for retailers and end-users alike.

About Asmodee Netherlands

Asmodee is a global leader in tabletop gaming, renowned for producing and distributing iconic titles such as Exploding Kittens, Ticket to Ride, Dobble, and many more. Its Netherlands branch (Asmodee NL) handles distribution, local marketing, and retail operations. It offers a diverse portfolio of board games, card games, and trading card game products in the Dutch market, supporting numerous studios and publishing houses.

At its webshop (webshopnl.asmodee.com), Asmodee offers many of its titles to consumers in the Netherlands. Through its operations, it bridges publishers and retailers, bringing games to homes across the region.

What Open Icecat above‑the‑fold content provides

By collaborating with Open Icecat for above‑the‑fold content, Asmodee NL ensures that key product data is immediately visible, right at the top of product listings. This includes:

• Clear product names and titles
  
• Main feature highlights and short summary
  
• Attractive image(s) or visuals
  
• Core specification values (players, age, play time, etc.)
  

Because this content is delivered via Icecat’s open catalog, it is standardized and ready for integration by retailers without needing manual rework.

How does this benefit retailers and shoppers

This integration improves clarity and consistency across listings. For retailers, the burden of crafting or correcting above‑the‑fold product data is reduced. They can rely on Asmodee’s official content being delivered via Icecat and presented reliably.

For shoppers, seeing the core information instantly helps them understand the product before scrolling. It reduces confusion, supports faster decision-making, and aligns expectations. In a category like board games, where age recommendations, number of players, and playtime are crucial, having that information upfront is essential.

Transitioning the experience

Asmodee Netherlands is thus embracing a content-driven retail approach. Rather than hiding specs deep in the page or relying on text dumps, the above‑the‑fold content gives a polished, curated view. Combined with further detailed content below the fold (which can be added later), this creates a layered, rich product experience.

Because Icecat supports multilingual formats and standardized layouts, this content can scale and remain consistent across different retailer sites. It also updates when publishers correct or refine their metadata.

Getting started with Asmodee’s content

If you’re a retailer, marketplace, or e‑commerce platform working with Asmodee NL titles, the new above‑the‑fold content is now available via Icecat. You can integrate it directly into your top-of-page sections and enhance your listings with minimal effort.

If you’re new to Icecat, you can register for free and access the open catalog. Then you can map Asmodee’s above‑the‑fold content into your product templates.