The Accelerated Mobile Pages (AMP) project is an open source initiative aiming to improve the web for everyone. In scope of this project one can create websites and ads that are consistently very fast, beautiful and high-performing across devices and distribution platforms. We have already implemented AMP at the iceclog blog. As the results are impressive – pages load in tenths of seconds – we are now planning to roll it out to the other icecat sites as well.
Reported successes are all based on the dramatically improved page load speed, and a consistent scientifically based observation that lower response times lead to better readership and conversions. We can’t independently verify the claims as given below. For Iceclog we only can witness a dramatic improved page speed for AMP empowered content versions, and a lightning sign in Google search that seems to prefer (SEO!) such page versions in mobile search. We are still studying and evaluating other behavioral effects.
So, after these words of caution, a short overview of success claims I found online:
With instant page loading, consumers can find the information they want quickly and easily. Platforms such as Google, Pinterest, Bing, and Twitter all give preference to AMP, creating a supercharged discovery experience for users. Better user experience normally leads to a higher engagement and better conversion.
The idea is that AMP super fast content loading keeps customers engaged as they move swiftly through browse and purchase flows. Better for content consumption and ecommerce. Both for big marketplaces and small stores.
There are three core components that AMP are built with:
There are plugins for WordPress, which we used for our blog. And there are developers like converdy creating page builders that are geared towards A/B testing of AMP empowered pages to measure and further improve conversion rates.
1 Source of information: www.ampproject.org
Icecat is happy to announce its participation in the upcoming Distoy London 2024 edition. The…
Rood met Witte Stippen, a social media channel that plays, tests, reviews games, and creates…
The revenues of Icecat N.V. (ISIN: NL0012751226) have increased by 11% over the first three…
Specialty coffee company Wakuli has raised EUR 5.2 million in a Series A round. The…
During the March and April sprints, our primary emphasis was on advancing our ongoing project:…
In Icecat Release Notes 195, we're thrilled to introduce a range of enhancements designed to…