Esus IT and Icecat Partner to Deliver an Exceptional Online Experience

About Esus IT

Esus IT has established itself as a key player in the IT hardware industry. The company specializes in delivering new and refurbished IT equipment to a broad range of customers, including businesses, educational institutions, and IT professionals. Esus IT focuses on providing sustainable, cost-effective solutions by offering a wide selection of quality brands and hardware components. Their product lineup includes servers, storage solutions, networking hardware, and accessories from top-tier brands such as Hewlett Packard Enterprise, Dell, IBM, and Cisco.

The company prides itself on its customer-centric approach, ensuring quick delivery, high-quality support, and expert advice tailored to meet the specific needs of each client. The integration of Icecat’s product content will further strengthen its commitment to offering top-notch service and transparency to its customers.

Enhancing Product Content with Icecat

Through Icecat, Esus IT can now access and integrate complete product information via Icecat Brand Cloud. This platform allows manufacturers and distributors to enter, manage, and enrich their product content in a centralized database. Vendors can register and input product details, such as titles, descriptions, technical specifications, images, videos, and sustainability data.

Benefits for Brands

The Icecat platform offers several advantages for brands:

• Increased visibility: Brands can showcase their products to a broader audience through partners like Esus IT, enhancing their online presence.
• Higher conversion rates: Accurate and enriched product content helps customers understand product features and benefits, leading to more confident purchase decisions.
• Streamlined content management: Vendors no longer need to maintain separate product content systems. Instead, Icecat’s platform simplifies the process by managing product information across multiple channels.
• Multilingual support: Icecat’s multilingual taxonomy supports over 60 global languages, ensuring that product data is accessible to customers in their preferred language, further improving the user experience.
• Control over content syndication: Advanced digital rights management features allow brands to limit syndication to authorized resellers only, maintaining full control over their product data.

By using Icecat, brands can enhance their overall e-commerce strategy, resulting in better customer engagement and improved sales performance.

How to Join the Icecat Brand Cloud

Brands can easily join Icecat Brand Cloud to take advantage of these benefits. 

1. Sign up for a free Icecat account on the Icecat website.
2. Confirm your email address to activate the account.
3. Contact Icecat to assign your brand to your account, allowing you to start entering and enriching your product content.

Is this your first time using Icecat? Set up your account today and explore all the tools and insights.

Bence Varga