Unieuro integrates Huawei’s Product Stories via Icecat. Unieuro is, with 250 physical consumer electronics shops and a webshop, a successful omnichannel player in Italy. Its supplier Huawei invests in online product stories to better explain its products to its consumer audience via Unieuro and other e-commerce partners. Icecat is to enable not only the exchange of standardized product data-sheets but also product stories with rich media.
Both rich media and standardized attributes are important for Unieuro. For example product title, images, specifications, marketing text are all included in a standard product data-sheet. This makes it easy for such data to be used in any e-commerce or publishing (e.g., label printing) application. Unieuro merges such standardized attributes to print them on tags in its physical shops. On the e-commerce side, they use them as search filters and bullet points to improve the user experience. But, structured data are not enough for cutting edge e-commerce.
To tell the “full story behind a product” to the end-user is critical nowadays for seducing a consumer to choose a brand. It helps to communicate to a potential customer the main features of the product that distinguishes it from competing products.
Compelling product descriptions and imaging don’t just convey what a brand’s product is about, but also why a customer should buy it. Product stories might highlight the use scenarios of the product. They might also give a feel for the product experience and its coolness. Why others are buying it. Why you need to be seen with it.
A Product Story is, technically, an html5 minisite that can contain various multimedia blocks like videos, feature explanations, and an image gallery.
If you are a Huawei reseller and want to integrates Huawei’s Product Stories, you can use your Icecat account to download this free product content, register online, or contact your Icecat Account Manager!
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