TrueData Embracing Full Icecat to Power Digital Transformation

TrueData, a trusted Dutch supplier of IT products and solutions, is adopting Full Icecat to strengthen its digital operations. This step also enhances its overall e-commerce experience. TrueData is known for its wide selection of high-quality hardware and accessories across categories. Now, it is strengthening its online platform with Icecat’s enriched product content.

By integrating with the Full Icecat platform, TrueData keeps its product catalog standardized and up to date. This simplifies procurement and supports informed decision-making for both B2B and B2C buyers.

About TrueData

With a strong local presence and an extensive online store—itsupplies.nl—TrueData serves both organizations and individuals across the Netherlands. The company’s catalog spans a wide array of product categories, including:

• Computer Systems: notebooks, tablets, docking stations, wearables, and accessories
  
• Computer Parts: CPUs, memory, storage, graphics cards, coolers, and more
  
• Server & Storage: rack cabinets, tape libraries, accessories
  
• Networking: network security, antennas, VoIP, and PBX systems
  
• Screens & Projectors: monitors, LCD TVs, digital signage solutions
  
• Printers & Office Supplies: printers, scanners, cartridges, and 3D print gear

Why Full Icecat?

As a Full Icecat user, TrueData unlocks the full capabilities of Icecat’s content ecosystem, benefiting from not only the Open Icecat catalog but also exclusive features designed for advanced e-commerce players:

• Unlimited downloads of both basic and rich content
  
• Access to Icecat’s Brand Cloud, with 3D images, videos, and certified specs
  
• Integration with Icecat’s PIM, enabling seamless content syndication
  
• Content in multiple formats (XML, CSV, JSON, JavaScript) for omnichannel use
  
• Direct setup and support from the Icecat onboarding team
  

With these advantages, TrueData ensures its thousands of products are always presented with the latest specs, marketing visuals, feature icons, and multimedia materials. This means no more manual updates or incomplete listings.

Enabling Customers and Teams with Better Content

Whether buyers are comparing CPUs, searching for secure network switches, or outfitting a meeting room with AV equipment, TrueData’s enhanced product content provides reliable support. It helps guide every stage of the purchasing journey. Features such as real-time technical specs, high-quality product images, up-to-date datasheets, and clear compatibility insights make evaluation easier. They support both procurement teams and end-users in making informed decisions. They make it possible to compare options quickly and confidently, all in one place.

For internal teams, this also means less time spent managing product data and more time focusing on delivering value to customers.

A Smarter, Faster Digital Experience

TrueData’s adoption of Full Icecat aligns with its broader strategy to accelerate digital transformation in B2B commerce. By automating content delivery and aligning product data with Icecat’s global standards, TrueData makes cross-channel selling easier. At the same time, it elevates the overall online shopping experience.

From CIOs refreshing enterprise hardware to IT managers replacing toner or sourcing accessories, the enhanced catalog experience delivers real benefits. It drives better visibility, faster transactions, and higher customer satisfaction.

Get Started with TrueData’s Icecat-Enhanced Catalog

If you’re a TrueData customer or reseller, you can now benefit from Icecat-enriched content across its entire webshop.

Visit itsupplies.nl
Log into your Icecat account to access synced content
Or register for a free Icecat account to start exploring the global catalog

Looking for help? Reach out to your Icecat representative or email support@icecat.biz to get started.