Categories: NewsStats

Philips most popular brand in e-channel in Q2 2017

In Q2 2017, Philips became the most popular online brand in the e-channel as measured by Icecat, overtaking HP for the first time. In the second quarter of this year, product data for any product sold online for both brands was queried 250 million times  through the database of Icecat.
Philips benefits from a continued surge in the interest for LED-TVs. HP (+15%) did nevertheless well on an annual basis, compared to its competitors Lenovo, ASUS, Acer and DELL. Apple (+13%) is the only direct competitor of HP that develops at a similar rate. Hewlett Packard Enterprise (-50%) has still a challenge to position itself in the online channel after its divestment from HP Inc.

Founder and CEO of Icecat NV. Investor. Ph.D.

Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Recent Posts

ICECAT – Akeneo connector – Documentation v3.1

Owner: CTO / TechOps OfficerLast update: 07-04-2026Scope: A clear, end‑to‑end explanation of how Icecat pushes…

1 hour ago

Icecat Studio – Sprint 95 Release Notes

Sprint 95 was a busy one. We pushed forward on several fronts simultaneously: new AI…

2 hours ago

Müller Enhances Digital Experience with Icecat Product Stories

Müller, one of Europe’s largest retail chains, active across multiple countries, has integrated Icecat Product…

1 day ago

AI-Powered Robotics Are Reshaping E-commerce Logistics Across Europe

Artificial intelligence is moving deeper into the operational core of e-commerce. While much of the…

2 days ago

OrangeQS Partners with Rigetti, QuantWare and Peak Quantum

OrangeQS partners with Rigetti, QuantWare and Peak Quantum. With Rigetti Computing, OrangeQS connects its automated…

2 days ago

EU SMEs Reach Record Sales on Amazon, Highlighting the Growing Power of Cross-Border Commerce

European small and medium-sized businesses are scaling internationally at an unprecedented pace. According to newly…

3 days ago