The Chinese multinational Lenovo Group Limited, headquartered in Beijing, China successfully uses Icecat for multiple years as its content distribution platform to syndicate product content to all partners in multiple countries. Recently the company added cross-sell opportunities for Benelux channel partners. Now the product content is also available for Italian and Portuguese channel partners in the Open Icecat catalog.
All Italian and Portuguese channel partners can now collect the structured Lenovo content from Icecat free of charge. Channel partners can download their specifications, marketing texts, and digital assets. For example, product images, brochures, and manuals. Furthermore, also rich media assets such as videos, Reasons-to-Buy are available. Complete and correct product content will generate a better buying experience, leading to an increase in conversion rate.
Channel partners benefit from complete and enriched digital assets that are combined and available in the Lenovo product data sheets. The product content is immediately available upon registration. As a result, channel partners have free access to the Lenovo product content in XML, JSON, and other standard exchange formats.
If you are a Lenovo channel partner, use your Icecat account to download its free product content. In case you don’t have an account, please register online, or contact us online.
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