LANCOM Systems Strengthens Digital Sales with Icecat’s Cross-Selling Option

LANCOM Systems continues to deepen its collaboration with Icecat by focusing on a capability that directly supports partner revenue: cross-selling through Icecat’s Recommended Products. While LANCOM Systems already shares structured product content via Icecat, this update puts intelligent product recommendations front and center, helping resellers present complementary devices when customers are ready to buy.

As network infrastructures become more modular, buyers increasingly assemble solutions from multiple components. Therefore, showing the right accessories, controllers, or services alongside a core product matters. With Icecat’s Recommended Products, LANCOM Systems enables that journey in a consistent, automated way across digital channels.

From Content Availability to Smarter Selling

LANCOM Systems is known for secure, professional networking solutions, including switches, gateways, wireless access points, and centralized management. These products rarely stand alone. A controller often pairs with access points. A firewall typically requires an operating license or a mounting kit. In practice, successful deployments depend on complete configurations.

That’s where Icecat’s cross-selling logic comes in.

Recommended Products connect related items directly on the product page. Instead of leaving buyers to search for compatible components, the system automatically surfaces them. As a result, resellers can guide customers from a single device to a full solution, while keeping the experience simple and intuitive.

How Recommended Products Work in Icecat

Icecat’s Recommended Products feature leverages structured relationships among SKUs to surface relevant add-ons and alternatives. These can include:

• Compatible gateways, controllers, or access points
  
• Licenses and services that unlock advanced features
  
• Accessories such as mounting kits or licenses
  
• Alternative models for different performance tiers
  

Because these recommendations are stored in Icecat’s catalog, partners do not need to manage them manually. Once configured, they appear wherever LANCOM Systems content is syndicated. This keeps product pages aligned across webshops, PIMs, and marketplaces, even as assortments evolve.

For LANCOM Systems, this means cross-selling becomes part of the content itself rather than a separate merchandising task.

What’s Next

With Recommended Products now highlighted as a core capability, LANCOM Systems and Icecat are helping partners move beyond static listings. Together, they enable digital shelves that drive revenue growth, improve configuration accuracy, and enhance customer satisfaction.

If you sell LANCOM Systems products, now is the right time to activate Icecat’s cross-selling features and ensure your product pages show complete, ready-to-deploy solutions. Log in to your Icecat account to explore LANCOM Systems content and Recommended Products.

By incorporating the <RelatedProducts> tag in Icecat’s XML or JSON files, channel partners can automatically display compatible devices, licenses, and accessories alongside core products. To learn more about how to implement related products in your integration, consult Icecat’s dedicated blog post on related products in XML and JSON files or contact us here. 

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