IT Supplier Aces Direct Successfully Uses Icecat Commerce Services To Optimize its Processes

Aces Direct, a leading supplier of hardware, software, peripherals, and supplies, has successfully used Icecat Commerce Services for over five years. With the successful implementation of Icecat Import and Iceportal, more than 1 million products are optimized in the Aces Direct ERP environment. Secondly, with Icecat Order, Aces Direct automates the order process to keep up-to-date with the product data. In this way, Aces Direct directly places purchase orders at its distributors and automatically receives an order confirmation, shipment details, and invoices. To manage the assortment, Aces Direct fully uses the PIM system “Icecat PIM”. In order to set all kinds of complicated filters and business rules to customize its needed assortment further.

Benefits of Automated Processes

The automated processes allow Aces Direct to work with up-to-date purchase data, including purchase price and stock level per supplier in one standardized catalog format. Something that would typically be unmanageable when you receive price and stock information for more than 2 million products out of the 35+ distributors connected. The Icecat Commerce solutions give the opportunity to automatically standardize the unstructured data from the suppliers by using the Icecat database. For example, category, EAN/GTIN, and product title. 

Furthermore, with Icecat Order Aces Direct receives Order- and order status messages from its suppliers. This exchange service facilitates sending orders – after approval- to suppliers from Aces Direct. But also real-time stock requests per product.

The partnership with Icecat Commerce and their understanding of our business challenges and wishes are translated in services and products that really help with more and better automation and optimization of our processesBram Sauer – Supply Chain Manager at Aces Direct

Iceportal usage

Aces Direct uses Icecat Import and Icecat Order, which gives them exclusive access to Iceportal, the web-based portal primarily used to find information about products and suppliers. Here Aces Direct can easily find:

  • Product availability from their connected suppliers. But, also from optional suppliers that connect to the Icecat Commerce Icecat Import service.
  • Full Fact sheets (rich content) from the products, sourced from Icecat.
  • The latest order status updates and order messages are sent to the supplier.
  • Aces Direct can set rules to ensure timely order responses when a supplier uses the Iceportal to manage the Aces Direct orders*.

Manage products online

To manage all the 1 million products in its assortment, Aces Direct uses Icecat PIM. Via Icecat PIM, Aces Direct can easily import any volume of data into a master catalog. This is to select, filter, and create sub-catalogs with all kinds of pricing, and product relations (upselling), select warehouses, and maintain product categories and brands. Especially the advanced assortment and filtering options are essential for Aces Direct. As often, suppliers send an entire assortment file of their catalog. Icecat PIM has a flexible filtering mechanism to exclude or include ranges of products based on the filter rule values that Aces Direct can set. For example, filtering on brand, supplier, category, stock, price, or any combination is possible.

Do you want more information on how Icecat Commerce services can optimize your processes? Then please contact us via our website.

* Suppliers can use the Iceportal as well to manage the orders that come from Aces Direct. Usage is primarily by suppliers that do not have the technical possibilities to handle orders via EDI.

Irina is a Digital Marketing Lead with a passion for creating impactful marketing strategies that drive brand success. When she's not crafting campaigns, she enjoys writing, traveling to new destinations, discovering exciting new things, and seeking outdoor adventures.

Irina Popa

Irina is a Digital Marketing Lead with a passion for creating impactful marketing strategies that drive brand success. When she's not crafting campaigns, she enjoys writing, traveling to new destinations, discovering exciting new things, and seeking outdoor adventures.

Recent Posts

The Entertainer Enhances Product Pages with Icecat Product Stories

The ToyShop, the online platform of the UK-based toy retailer The Entertainer, has integrated Icecat…

22 hours ago

OTTO Adds Polish Sellers as European Marketplace Expansion Continues

European marketplaces continue expanding beyond domestic borders, creating new growth opportunities for merchants looking to…

2 days ago

How Zalando Uses AI to Scale Fashion E-commerce Operations

European fashion marketplace Zalando reported stronger first-quarter growth in 2026, driven by investments in artificial…

5 days ago

Icecat Expands Support for EU Battery Regulation Compliance Features

To align with the EU’s Battery Regulation (Regulation (EU) 2023/1542), Icecat has implemented new battery-related…

6 days ago

Allegro and OpenAI Partnership Signals a New Phase for AI-Driven Commerce in Europe

Allegro has announced a strategic collaboration with OpenAI, marking another major step in the rapid…

6 days ago

Icecat Release Notes 250: Smarter Product Intelligence, Better User Experience, and Stronger Platform Foundations

Release 250 brings together improvements across product intelligence, Icecat.biz user experience, content operations, taxonomy management,…

7 days ago