Icecat

Is There a Use Case for an Icecat NFT?

Some years ago, we started piloting with the Icecat token ICURY. We created it with an Ethereum based (ERC-20) smart contract. Till the EU started to heavily regulate the crypto market, we listed and traded it even on a few exchanges for a while. But, the exchanges closed shop or left the EU. And, we didn’t want to commit to other exchanges that were clearly not regulator-proof. Moreover, we decided not to put too much effort into ICURY as the transaction costs on Ethereum were soaring. As a side-track, we started supporting cryptos as payment for Icecat services. But, in all honesty, this option is not really popular within our business community. All in all, quite some interesting learnings from these experiments in the crypto space.

The breakthrough of non-fungible tokens (NFTs) in art, toys, and gaming and fashion, and our research into more sustainable blockchains has led to a revival of our ICURY project. We are now working on the creation of an Icecat NFT collection.

Icecat NFT collection

What is the basic idea of Icecat NFTs? Icecat is basically a collection of unique product data sheets, i.e., unique records with Icecat IDs. These Icecat IDs have corresponding permalinks, and product identifiers including brand + product code or GTINs. The permalinks can be transformed into unique QR codes. Which logically resolves in the URL of each unique product data-sheet. Each NFT will store the unique identifiers and permalinks of each product data-sheet, linked to the unique QR code as an image. The objective of Icecat is not to sell these NFTs. But, as we don’t want exposure to the likes of the SEC, the goal might be to create an alternative (blockchain) index to the Icecat product database.

From this, we can start to learn to know the value of such a collection of NFTs. Is the corresponding QR code, with its metadata, actually of interest to our community? It might be of use to retailers to have a blockchain that permanently and for all eternity provides a link to a product’s metadata and to the product data sheet with all the brand’s detailed messaging. Thus, there might even be a product scanner that translates an Icecat QR image on a product’s packaging via the NFT blockchain to the forever version of the product data sheet.

Founder and CEO of Icecat NV. Investor. Ph.D.

Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Recent Posts

The New EU Energy Label for Mobile Devices: What Brands and Resellers Need to Know

Starting June 20, 2025, the European Union has enforced a new mandatory energy label for…

22 hours ago

AI Search Shakes Up Google’s Reign: What It Means for Product Stories

The world still "Googles"—but more often it also prompts, circles or asks an AI search…

4 days ago

Icecat Streamlines Web Usability Getting Tips from AI

In a recent internal review, Icecat’s usability team turned to AI to identify and address…

6 days ago

Disney Has Done It Again: Stitch, Nostalgia, and the Psychology Behind Live-Actions

I recently found myself back in a familiar red seat, popcorn in hand, heart full,…

7 days ago

Mistercucina Partners with Icecat to Enhance Their Online Webshop with Full Product Content

Mistercucina is a leading retailer specializing in high-quality kitchen appliances and cookware. Known for its…

1 week ago

ePonuda Embraces Full Icecat: Unlocking a New Era of Product Content

At Icecat, we’re proud to stand alongside partners who share our passion for empowering online…

2 weeks ago